Automakers like GM and Ford were giddy about electric vehicles (EVs) at the Detroit Auto Show back in January 2018, with plans to plow billions of dollars into building zero-emission cars. Fiat Chrysler, on the other hand, signaled they would sit out the transition. “I don’t know of a [business] that is making money selling electric vehicles unless you are selling them at the very, very high end of the spectrum,” Sergio Marchionne, the company’s then-CEO, told attendees at a press conference, according to The Detroit News. Rather than plow money into a rapid electric transition, he said, Fiat Chrysler would remain “technology neutral.”
Marchionne died later that year, and the company—now renamed Stellantis—eventually came around on EVs, rolling out new electrification pledges and concept vehicles. But with California’s move this week to rapidly phase out sales of new gasoline cars in the coming years and ban them by 2035, the business’s prior foot-dragging may have cost them, especially when it comes to meeting near-term targets to sell at least 35% zero-emission vehicles in the state by 2026.
California is the largest auto market in the U.S., and more than a dozen other states tend to set their own emissions rules off California’s standard. And despite recent flashy announcements, Stellantis has little in the way of electric offerings compared to their rivals. “It’s somewhat questionable whether they can hit these targets, especially in the short term,” says Jessica Caldwell, director of insights at Edmund’s. “They don’t have very much time.”
That tough reality for companies like Stellantis is part of what makes California’s new rules so transformational. The world urgently needs to phase out fossil fuels and cut greenhouse gas emissions in order to avert catastrophic climate change. Gasoline cars and light trucks are a big part of the problem, accounting for 17% of U.S. greenhouse gas emissions—not to mention releasing other forms of air pollution that contribute to thousands of deaths. By 2050, 90% of the cars on American roads need to be electric in order for the nation to meet its emissions pledges, according to a 2020 study from researchers at the University of Toronto.
American politicians have tried for years to force car companies to make the switch that science demands. Way back in the early 1990s, California attempted to make automakers develop and sell zero-emission vehicles, a mandate that resulted in the launch of the country’s first mass market electric car, GM’s EV-1. But the effort cratered under sustained pushback from the auto industry and the George W. Bush Administration.
In the years since, the government has relied mainly on more gentle efforts to prod the car industry along, like consumer tax rebates for zero-emission vehicles. The result was that the industry was able to keep squeezing money out of 100-year-old internal combustion engine technology, while slow-walking a transition away from fossil fuels. Manufacturers only got serious about electric vehicles when it became apparent that new electric entrants like Tesla were going to take over the market if they didn’t get their act together.
Those economic realities—and perhaps a modicum of climate responsibility—may have been what ultimately prodded companies like GM and Ford into making strong plays for the electric vehicle market in the past few years. But for players who felt it was in their best interest to keep pumping out gas-guzzling cars and trucks, there was little to push them away from fossil fuel vehicles. The world needed an electric vehicle transition, but the U.S. was going to get it at whatever pace the car industry felt like.